Privacy Policy

Privacy Policy of Moona Lights™

This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase on moonalights.com (the “Site”).

COLLECTION OF PERSONAL DATA
When you visit the Site, we automatically collect certain information from your device, including browser data, IP address, time zone, and data from certain cookies. While browsing the Site, we also collect information about the pages and products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies are data files placed on your device or computer, often including an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.

  • Log files track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information about you, including name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Data” in this Privacy Policy, we refer to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL DATA
Generally, we use Order Information to fulfill orders made through the Site (including processing payment, arranging for shipping, and providing invoices and/or order confirmations). We also use this information to:

  • Communicate with you

  • Verify potential risks or fraud in orders

  • Send information or marketing about our products or services, if aligned with your preferences

Device Information (especially your IP address) is used to detect potential risks or fraud and, more generally, to improve and optimize our Site (for example, generating analytics about customer browsing and interaction and evaluating the success of our marketing campaigns).

SHARING YOUR PERSONAL DATA
We share your Personal Data with third-party companies that help us provide our services. For example, we use Shopify to power our online store. Learn more about how Shopify uses your Personal Data here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site. Learn more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Data to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Data to provide targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative (“NAI”) here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising from:

You can also opt out of some services through the Digital Advertising Alliance: http://optout.aboutads.info/.

DO NOT TRACK
Please note, we do not alter our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS
If you are located in Europe, you have the right to access personal data we hold about you and request corrections or deletion. To exercise this right, please contact us via email.

We also process your data to fulfill contractual obligations (such as order fulfillment) or for our legitimate business interests. Your data may be transferred to countries outside Europe, including Canada and the United States.

DATA RETENTION
When you place an order through the Site, we retain your Order Information unless and until you ask us to delete it.

MINORS
The Site is not intended for individuals under 18 years of age.

CHANGES
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs.

CONTACT US
For more information about our privacy practices, questions, or complaints, please email us at info@moonalights.com.